From BB Cream to bubble tea sleeping packs to sheet masks – there is no doubt that Korean Beauty, or K-Beauty for short, is a power house of skincare and cosmetics.

Designed to work long-term, Korean beauty products are a genre of bright colors, fun textures and packed with skin health benefits. We’re so not ashamed to admit we’re OB-SESSEDDD.

With sky high standards in quality, innovation and usage, K-Beauty is legit.

K-Beauty Philosophy

Korean Beauty trends are all about customization and longevity.

K-Beauty is all about nurturing and nourishing skin through consistency and a personalized skincare routine.

Think of it like this: the latest and greatest diet trend – it starts and finishes in a flash, the results are hard to keep, or even worse, could have harmful side effects.

That’s what makes K-Beauty so amazing: it’s all about the long-term!

Plus, the products range from everything like sheet masks, to serums and bouncy balms.

Cloudless Skin

Cloudless Skin is a thing, and unlike most Korean skincare trends, cloudless skin isn’t a product or treatment, it’s a way of life!

“Cloudless Skin” is actually a term used to describe a flawless, radiant, unblemished complexion.

It comes from getting enough sleep, drinking a lot of water, a consistent skincare routine and clean eating. #yesplease

Now Trending: Sheet Masks

Inspired by K-Beauty, one of our favorite face products and trends, however, is the Korean sheet mask.

Oh, heck yes!

Nothing says me time like a nourishing, hydrating and refreshing sheet masks for the face.

In short, rather than doing a regular facial, place a sheet mask on your face and let it do the work for you.

…and in case you didn’t already guess, our favorites are the St. Ives Sheet Masks.

Our Açai, Blueberry & Chia Seed Oil Sheet Mask is a superfood smoothie for your face. This mask is enriched with acai and chia seed extracts to offer an intense hydration treat!

On the other hand, our Soothing Oatmeal Sheet Mask made with 100-percent cotton gives your face the instant moisture it craves — whenever it craves it — for soft, supple skin.

Ready to glow up? Try our Glowing Apricot Sheet Mask. Hydrating and extra delish, these masks are made for extra-thirsty skin.

Try one or all three!

Spritz! We love Face Mists

A must-have in your beauty arsenal, face misty-y mists are where it’s at.

Hydrating, fragrant and refreshing, it’s a K-Beauty tried and true product to keep you feeling refreshed throughout the day.

Just a couple spritzes here and there throughout the day will leave skin bouncy, elastic and recharged.

In fact, there are so many variants, no matter what your skin needs, there is a K-Beauty face mist just for you.

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  • Benefits of Green Tea for Skin

    Who doesn’t love a cozy cup of green tea in the morning? Drinking green tea is one of the healthiest rituals we can incorporate into our hectic daily lifestyle.

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  • Oatmeal Benefits for Skin

    People have been enjoying oatmeal for thousands of years for its minerals, antioxidants and high fiber. This wholesome grain is packed with health properties, benefitting you inside and outside.

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  • How often should you exfoliate your face

    Exfoliation is the removal of dead and the oldest skin cells from the topmost layer of skin and can be accomplished via face scrubs, facials or peels.

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  • Have you heard? We have just been certified cruelty free by PETA (People for the Ethical Treatment of Animals)! Our cruelty-free commitment goes beyond products to include the ingredients we get from suppliers. This means that no animals are harmed at any point in the process.

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Face CareFace Care

Let your face have a little good, clean fun. Our scrubs are made with 100% natural exfoliants and extracts. Leave your skin feeling alive, fresh, and glowing! CHECK IT OUT 


Body WashBody Wash

Refresh skin all over with sweet-smelling suds made with 100% natural exfoliants and extracts. Feel oh-so-fresh from head to toe!CHECK IT OUT 

Hey! You made it! Welcome to the bottom of the page. Not everyone makes it down here, so we’re guessing you like us. Hooray!

We spend most of our time down here talking about what inspires our skincare. Oh, and how to get glowing skin—specifically, how to make your skin glow. So let’s get started, shall we?

Our products were all made to bring the joy of nature to your skin while making it glow—all without crossing into shiny skin territory (not cute). That’s why our entire lineup features 100% natural moisturizers, exfoliants, and extracts! We also just really, really love apricots.

Think of St. Ives as your go-to for great-smelling cleansers and body washes you can use on the daily to get glowing skin that feels super-hydrated and oh-so-silky smooth. Did we mention we’re America’s #1 Scrub brand*?

Thanks for stopping by. Keep on looking around!

St. Ives